Gaziza Makhambetova, Makpal Duisenbekova

• Artificial intelligence (AI) and gamification are becoming important tools in modern education. Gamification uses elements such as points, rewards, and challenges to increase student motivation and engagement. However, its effectiveness depends on learners’ interests, abilities, and the quality of game design. Personalized learning aims to adapt content and tasks to individual student needs, but teachers often struggle to do this in traditional classrooms due to limited time and large class sizes. AI can support personalization by analyzing student performance, participation, and learning difficulties. Based on this data, AI systems can recommend appropriate materials, adjust task difficulty, and create individual learning paths. This article compares educational platforms in Germany and Kazakhstan. Germany is well prepared to integrate AI into education and widely uses AI-based personalization and gamification. In contrast, many Kazakhstani platforms rely mainly on video lessons with limited interactive features. The article also presents the educational chatbot “Help YOU!” for schools in Kazakhstan. By combining AI and gamification, the chatbot provides personalized student support and reduces teachers’ workload, demonstrating the potential of these technologies to improve education.